United Bank for Africa, UBA takes social media banking a step higher, launches twitter alerts for customers and account holders. This will obviously excite customers who especially love the social media.“What we have done is take social media banking to a new level. Twitter is increasingly becoming a popular means of communication especially among the young adults,” the bank’s Director of Information Technology, Mr. Rasheed Adegoke, was quoted as saying in a statement by the Head, Media Relations, UBA, Mr. Ramon Nasir.
“As a highly innovative bank, we are giving the Millennials, who are increasingly banking with us an option to get transaction alerts on their preferred platform.”
Before the move, customers could only receive transaction alerts as text messages on their mobile phones and as e-mails.
“The UBA Twitter Notification Service will not, however, replace the current SMS alerts system in place for all of the bank’s customers, but will complement it for added convenience for all those who subscribe to the service,” the statement added.
It explained that customers seeking to receive transaction alerts through their twitter account could do so by visiting the UBA Group website or the UBA twitter page to register.
According to the bank, the introduction of the service reinforces its growing presence and engagement with its numerous customers on social media.
In February 2014, a social media report by Alder Consulting ranked the bank among the top three, in effective use of social media in Nigeria. UBA is active on Twitter, Facebook, Youtube, Instagram and Google plus and runs a corporate blog.
With a customer base in excess of seven million, UBA said it had invested heavily in building a robust and secure e-banking platform that supports its e-banking operations globally through strategic partnerships with various local and international organisations.