Survey provides glimpse into the world of young entrepreneurs in Africa

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academyHONEYDEW, South Africa, March 29, 2016/ — The Entrepreneurship Survey is based on an emailed questionnaire answered by a selection of young entrepreneurs within the 15 to 25 age group, and located across the African continent. The survey focused on five areas of operating a business, namely growth, sales and marketing, human resources, funding and support.

The full survey report is available for download at http://www.AnzishaPrize.org/resources.

It is hoped that stakeholders, such as policy makers, support organisations, and entrepreneurs will benefit from these insights. Survey respondents overwhelmingly stated that access to finance is their main barrier to growth, with 48% highlighting it as the biggest obstacle to expanding their companies. Only 27% of young entrepreneurs received any form of outside investment, with family members (59%) and grants (52%) being the major sources of funding accessible. Despite challenges faced, 84 of entrepreneurs reported employing others, underscoring the employment creation potential of youth businesses. However, a large proportion of respondents (41%), described the level of support available to enable and scale young entrepreneurs in their countries as “poor” and “very poor”. This suggests that significant work remains to make it easier for young business people to succeed.

Anzisha Prize (www.AnzishaPrize.org) applications are currently open for young entrepreneurs between the ages of 15 and 22 to compete for a share of $100,000 in prize money and receive access to support and networks to scale their businesses. Applications will close on 15 April 2016. The Anzisha Prize is offered in partnership between The MasterCard Foundation and African Leadership Academy.

“African Leadership Academy is excited to be investing in research such as this,” says Josh Adler, Vice President, Global Programmes at African Leadership Academy. “It is our hope that this and future reports will guide the work of teachers, policy makers and other stakeholders in the youth development sector.”

The youth surveyed overwhelmingly reported pursuing entrepreneurship primarily to make a difference in the world (57% of respondents). They largely have a focus on communities and use face-to-face client visits as the primary sales channel (56%) and word of mouth as the primary marketing tool (83%). In terms of human resources, 84% of ventures reported having employees. Young CEOs reward and incentivise their employees in a variety of ways, with training programmes (51%) and bonuses (47%) being the most popular. A large percentage also allow their employees to participate in the success of the business through profit sharing (37%). Young entrepreneurs are in a position to impact others through employment and skill building. However, they reported that the level of support available for entrepreneurs in their countries is inadequate.

“There is a large deficiency of knowledge and insights on young African entrepreneurs,” says Koffi Assouan, Program Manager at The MasterCard Foundation. “This report provides critical data that can drive programs and strategies to support youth entrepreneurship and spark a much needed conversation among practitioners and stakeholders in this space.”

The full survey report is available for download at http://www.AnzishaPrize.org/resources. Country level insights may be requested from the Anzisha Prize team.

For more information on the Anzisha Prize and to nominate an entrepreneur or apply, please visit the Anzisha Prize website: www.AnzishaPrize.org

 

Media contact:
Email: prize@anzishaprize.org

Facebook: www.facebook.com/anzishaprize
Twitter: @AnzishaPrize

NOTES TO EDITORS:

About the Anzisha Prize
The Anzisha Prize (www.AnzishaPrize.org) is delivered by African Leadership Academy in partnership with The MasterCard Foundation. Through the Anzisha Prize, the organisers seek to catalyse innovation and entrepreneurship among youth across the continent.

About African Leadership Academy
African Leadership Academy (ALA) (http://AfricanLeadershipAcademy.org) seeks to transform Africa by developing a powerful network of entrepreneurial leaders who will work together to achieve extraordinary social impact. Each year, ALA brings together the most promising young leaders from all 54 African nations for a pre-university program in South Africa with a focus on leadership, entrepreneurship and African studies. ALA continues to cultivate these leaders throughout their lives, in university and beyond, by providing on-going leadership and entrepreneurial training and connecting them to high-impact networks of people and capital that can catalyse large-scale change. For more information, visit http://AfricanLeadershipAcademy.org.

About The MasterCard Foundation
The MasterCard Foundation (www.Mastercardfdn.org) works with visionary organizations to provide greater access to education, skills training and financial services for people living in poverty, primarily in Africa. As one of the largest, independent foundations, its work is guided by its mission to advance learning and promote financial inclusion to alleviate poverty. Based in Toronto, Canada, its independence was established by MasterCard when the Foundation was created in 2006. For more information and to sign up for the Foundation’s newsletter please visit www.Mastercardfdn.org. Follow the Foundation at @MCFoundation on Twitter.

SOURCE
African Leadership Academy (ALA)