NEO Beach at ONE&ONLY REETHI RAH Introduces Melissa Odabash Pop-Up Shop


One&Only Reethi Rah has partnered with designer Melissa Odabash and will launch an exclusive pop-up shop at NEO Beach that will be open for five months from 2 December 2014 until 30 April 2015. Described by British Vogue as ‘The Ferrari of the bikini world’, Melissa Odabash continues to celebrate the scope of destinations and cultures that influence this year’s 2015 collection which will be featured in-store.

NEO Beach, which for the time will be renamed ‘Melissa Odabash Pop-Up at NEO Beach’, is a stunning outlet with a sophisticated feel with barefoot-beach approach making it the perfect place to display Melissa Odabash’s 2015 collection of swimwear and beachwear. As a former swimwear model, Melissa has a fine tuned sense of what women want from their swimwear: beautifully designed pieces, timeless style and superior fabrics to make women look and feel their best. Over 100 pieces of her 2015 collection, including accessories and clothing, and five of her best-selling pieces: the Zanzibar Padded Halterneck One-Piece, the Sumatra Zip Bandeau Bikini, the Grenada Halterneck Bikini, the Alanna Short Lace Dress and the Cosima Short Dress, will be available at NEO Beach. Melissa has also designed an exclusive piece just for One&Only Reethi Rah – a long silk turquoise kaftan with white beading. zanziba,2

“I’m so happy to be collaborating with One&Only again, and am very excited to launch my first One&Only Pop-Up shop at One&Only Reethi Rah,” says designer Melissa Odabash. “The kaftan I exclusively designed for the resort celebrates the beauty and colour of the Indian Ocean that surrounds this island paradise.”
zanzibaGuests of the resort will be able to unwind by the sea and sip on refreshing cocktails as they join the launch party of the ‘Melissa Odabash Pop-Up at NEO Beach’ that will take place around NEO Beach at the Beach Club on 2 December 2014. As one of the leading designers of swimwear, One&Only Reethi Rah is the perfect location to play home to this vibrant and elegant collection; from striking bright colours and geo designs to Melissa’s signature animal prints and classic nautical influences, guests will be spoilt for choice. The Pop-Up Shop will be open daily from 9am until 6pm until 30 April 2015.

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For reservations or more information, please contact One&Only Reethi Rah on telephone + 960 664 8800 or email or visit the resort online at