Firstbank Restates Commitment To Entertainment Industry


First Bank of Nigeria Limited, Nigeria’s most valuable bank brand has thrown its weight behind the development of talent across the entire value chain in the entertainment industry at the 3rd edition of the Nigerian Entertainment Conference. This sponsorship is in line with the Banks initiatives to drive perception change, grow brand affinity among the youth and the upwardly mobile segment with great support for capacity building in the creative and performing arts industry. This year’s edition with the theme “Buying and Selling Nigerian Entertainment… and everything in-between” is scheduled for Wednesday, April 22, 2014, at Eko Hotel & Suites, Victoria Island, Lagos

The conference will attract sensational leaders and members of the entertainment industry in Nigeria to a learning and development session where Nigerian artistes and stakeholders will be exposed to leading practices in the industry in partnership with corporate organisations. In addition, the conference will study, acknowledge and adapt global trado-digital business practices to promote industry’s growth for a more profitable economy’ establish new thinking and discuss thought provoking issues that will resonate within the entertainment industry.

The conference would feature the Group Head, Public Sector Group, Lagos. FirstBank Mrs. Shade Omoniyi delivers a presentation on ‘Sustainable financing as a foundation for building a successful business’.

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According to the GMD/CEO, FirstBank, Bisi Onasanya, FirstBank’s sponsorship of the conference accentuates the Bank’s, and indeed, the FBNHoldings Group’s position to drive enterprise in the Nigerian economy and promote the development of a creative and performing arts industry. The sponsorship is part of the Bank’s intervention programme in the arts under the auspices of its First@arts platform.

About FirstBank

First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc, is Nigeria’s leading financial services institution by total assets and gross earnings and one of the largest corporate and retail banking financial institutions in sub-Saharan Africa (excluding South Africa). Since its establishment in 1894, the Bank has consistently built relationships with customers focusing on fundamentals of good corporate governance, strong liquidity, risk management and strong capitalization.

FirstBank operates an extensive distribution network with over 750 business locations (623 branches, 61 quick service points and 69 cash centers/agencies), over 2,500 ATM’s and over 9 million customer accounts. The Bank provides a comprehensive range of financial services and has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DR Congo, FBNBank Ghana, International Commercial Bank (ICB) The Gambia, Guinea, Sierra-Leone and Senegal as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

FirstBank is the recipient of many awards. The Bank has been named “The Best Bank Brand in Nigeria” four times in a row – 2011, 2012, 2013, and 2014 – by the globally renowned “The Banker Magazine” of the Financial Times Group. FirstBank’s brand purpose is to always put its stakeholders, customers and partners at the heart of its business, even as it is poised to standardize customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision “To be the partner of first choice in building your future”. The brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on the FirstBank’s inherent values of passion, partnership and people, to position its customers first in every respect.

For four consecutive years, 2012, 2013, 2014, and 2014 FirstBank was named the “Best Retail Bank in Nigeria” by the Asian Banker International Excellence in Retail Financial Services Awards. Other recent awards include the “Best Bank in Nigeria” in the Euromoney Awards for Excellence, “Best Bank in West Africa” and “Most Innovative Bank in Africa” in the African Banker Awards, “Best Bank in Nigeria” in the EMEA Finance African Banking Awards for the fourth time, “Best Foreign Exchange Services in Africa” in the EMEA Finance Treasury Services Awards, “Best Banking Group in Nigeria” by World Finance Banking Awards, and “Best Financial Reporting Company” by Africa Investor. Signed

Folake Ani-Mumuney

Head, Marketing & Corporate Communications