As part of efforts to boost the creative industry for revenue generation, First Bank has entered into strategic partnership with Lork Enterprise LLP, managers of Freedom Park, British Council and Ebony Life Television towards the promotion of the creative arts via its initiative, First@arts.
Speaking at a press briefing on Friday, FBN spokesperson, Folake Ani-Mumuney, explained that the First@arts initiative was driven by the quest to promote entertainment as a veritable vehicle for cohesion among family and friends and demonstrates the bank’s dynamism as a provider of bespoke services that meet the needs of its strong globalwide customer base.
She noted that FBN likes to be associated with freedom, and therefore wants to support the park with the required facilities with deployment of payment system for visitors to enjoy the leisure and comfort of the environment.
“Through the years, First Bank has influenced the history and growth of the country through the sponsorship of several arts initiatives across diverse cultures.
The bank has continually supported the annual Calabar Festival over many years, Enugu Carnival, Thespian Theatre and even the scintillating drama and dance group, Umoja, from South Africa, among several others,” she stated.
She said the initiative would provide bigger platform to drive several arts and theatrical performances, television programmes while exploring several new, relevant and engaging avenues to create entertainment and value for its teeming audience across the globe.
On the reasons for the partnership, she said “the bank’s partnership with Lork Enterprise, managers of Freedom Park, British Council and Ebony Life Television is based on their reach pedigree to deliver credible performances as well as drive arts and culture over several years.
“Freedom Park and British Council Nigeria have become rallying points for arts and theatre performances in Lagos and Nigeria and have captured the attention of the local and international community, arts loving Nigerians locally and in Diaspora.”
