Cadbury Nigeria Plc, Tolaram Group Launch Yuletide Promo


From left, Marketing Director, Cadbury West Africa, Mr Amir Shamsi; Chief Marketing Officer, Tolaram Group, Mr Pawan Sharma; Miss Nigeria 1979, Hellen Prest Ajayi; Managing Director, Cadbury West Africa, Mr Roy N

Cadbury Nigeria Plc, has launched a partnership with Tolaram Group, makers of Indomie noodles, for the Bournvita Celebration Campaign.

The Bournvita Celebration Campaign is an introduction of a specially designed Bournvita – Indomie celebration packs in the market.

Speaking at the launch at Cadbury’s office in Lagos, Managing Director, Cadbury West Africa, Mr. Roy Naaman, stated that both Cadbury and Tolaram have the same vision of providing nutritional vitality to families through their brands.

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“We are joining the power of two iconic brands in the country. Bournvita and Indomie are leading brands who have decided to collaborate in order to provide more value to our consumers.

We have two packs of 500 and 900 grams Bournvita which contain 3 and 5 packs of Indomie noodles respectively. The price for both 500 and 900 grams of Bournvita remain the same. The additional packs of Indomie noodles come at no extra cost,” Naaman said.

Also speaking at the event, Marketing Director Cadbury West Africa, Amir Shamsi reiterated that Bournvita and Indomie decided to go into the partnership to give more value to the consumer.

He said, “This partnership with Indomie noodles will provide our consumers a double snacking experience with great value. Over the festive occasion of the next two months, we wish our consumers the very best snacking experience through our Bournvita – Indomie Celebration Pack”.

The Bournvita Celebration campaign, launched on Thursday is billed to last for the yuletide season and will end on December 31st.